Marco VIVIANI

Biographical note
Marco Viviani is the Strategic Development Vice-President of Communauto, the oldest car sharing organization in North America and one of the most important services of this kind in the world. After his studies in Physics at the University of Milan, he was responsible for the energy policy activities in the Milan office of the WWF – World Wide Fund For Nature – (1990-1997) and later he had the functions of vice-president of the Italian environmental research institute, Eco-institute (1997-2004). With these roles, he led or participated in several national or European studies to introduce car sharing and mobility management practices. Since 2003 he lives in Quebec, where he is an attentive observer of the development of politics in the field of transportation and environment.

Presentation: Carsharing integration in a Maas perspective
A deeper look at integrated mobility from a carsharing’s pioneer perspective, through data and studies about behaviors induced by free-floating carsharing in regard to transit and active transportation, followed by possible  paths for better integration and reciprocal improvement.
New mobile technology and the rise of the sharing economy have made new flexible mobility solutions more available in big cities. These new services bring new interactions with transit systems already in place, as well as new challenges and opportunities. Carsharing is part of this new flexible mobility ecosystem and innovates, in its own way, to serve the public. Beside the well-known and studied station-based model (round-trip, with reservation), some carsharing operators started to offer new one-way or free-floating services (A to B, no reservation needed). The appearance of this new carsharing model in Canadian cities has impacts on citizens’ mobility patterns and therefore on transit use or perception.