Simone KÖHLER

Biographical note
Simone Koehler began her professional life as airline management trainee at Lufthansa AG where she also worked in cargo sales Europe/Africa. After six years, she started to engage with inTouch/Integra in the early development of Internet marketplaces for several industries. With a degree in business administration at Goethe University Frankfurt/M. Simone began to work as manager for Siemens, consulting clients e.g. on new concepts for urban mobility. Combining her expertise in transport and IT, Simone then took over operational responsibility as Head of Sales for ticketing and intermodal passenger transport solutions.   After birth of her son, Simone has now been responsible for Marketing of Siemens’ “Innovative Technologies for Mobility Management” since 01/2016. Her team develops & implements innovative IT-based solutions to simplify travel across modes and optimize operations.

Presentation: MaaS – from vision to implementation
Mobility-as-a-Service – the vision certainly is compelling for all travellers. But what is the trigger to drive the implementation of MaaS solutions and services for operators and authorities and other relevant parties? What are the success factors for projects implemented? The short presentation will highlight lessons learned and provide insights from a sample of MaaS related projects e.g. in Germany, Switzerland and the Middle East.