Tony HENG

Biographical note
Mr Tony Heng joined SMRT Taxis Pte Ltd in 2011 to oversee taxi operations. He played an integral part in turning SMRT Taxis in to the largest hybrid taxis fleet operator in Singapore. Mr Heng spearheaded the development of several system enhancements, namely the Self-Help Driver Portal and Taxi Availability Tracking System, to provide up-to-date information to taxi drivers. He is also involved in the research collaboration project between SMRT Taxis Pte Ltd and TUM Create Limited.
Mr Heng headed Bus-Plus Services between 2012 and 2013 and was appointed a shareholder representative with Shenzhen Zona Transportation Group Co Ltd in 2013. He is also Director of Strides Transportation Pte Ltd, a wholly owned subsidiary of SMRT Taxis incorporated in March 2016. Mr Heng was appointed as Managing Director, overseeing the strategic business areas encompassing SMRT Taxis, Strides Transportation and Bus-Plus Services in June 2016. Prior to joining SMRT, Mr Heng was at Comfort Delgro working as Head of Operations before being promoted to Assistant VP, Operations. Mr Heng holds a Bachelor of Business from Royal Melbourne Institute of Technology.

Presentation: Dynamic fare changing through collaboration with 3rd party apps in Singapore
Collaboration with the 3rd party booking apps in Singapore, changing the way fares are charged and garnering support from regulator to level playing field. Commuters benefitted with aggregated supply of vehicles and better booking experience.