Jeff DOBLE

Biographical note
Jeff Doble is an Architect and Director of Transportation Design at Perkins+Will. His passion is to create transit buildings that are more than just places to wait for buses and trains, but rather landmarks and multi-use community hubs that enhance the experience of public transit – from the customer and community perspective. Jeff’s recent transit experience includes two newly constructed SkyTrain stations in Vancouver, British Columbia, and a new BRT and Metro system in Riyadh, Saudi Arabia that is set to be one of the world’s largest transit projects. He is currently working with Metrolinx and GO Transit, establishing Design Excellence Guidelines to enhance brand identity and user experience across their network in the Greater Toronto Area. Outside the office, Jeff is a father, outdoor enthusiast, and avid bike commuter.

Presentation: Adapt or die – the future of mass transit
We are facing a revolution in transportation that could have an even greater impact on our way of life than the introduction of steam engines over two centuries ago. Our imagination can lead us towards two very distinct futures: one sees us living happy, healthy lives in vibrant cities with endless mobility options; the other a dystopia of ever expanding suburbia, made possible by the very same mobility disruptors. How will mass transit play a role in these future scenarios? We must find a way to adapt our cities and transportation networks to offer a seamless experience that is comfortable and convenient, making mass transit of the future just as fun as travelling door-to-door in an autonomous pod.