Patricia BASTARD

Biographical note
Graduated in architecture, Patricia  Bastard has been working her entire career in design, for design consultants and within companies, thus covering an ample array of design applications (space design, transport design, product design and most recently service design).
In 2007, she joined Yellow Window, the Belgian design company founded by Axel Enthoven to launch the French branch and became partner. She is in charge of design strategy , business development and client relationship management in France.
Yellow Window  worked for clients worldwide and developed a specialization in mobility design. Now with offices in four locations , the company has evolved into a creator of value, using design as a method and bringing together multiple discipline . Mobility as the combination of product and service design corresponds to the core business of Yellow Window.
Yellow Window is currently a partner of the main actors of the mobility and transportation sectors including local authority, operators and manufacturers.

Presentation: Service design methodology : RATP case
Service design places the passenger at the heart of the design process. From framework to implementation, the method is that of design: practical and intrinsically attentive to usage.
Yellow Window declined the service design methodology for RATP to enrich the design brief of the new rolling stock generation for Paris’ metro.
The user was involved at all stages:

> Listening and observing the customer-passenger

> Responses are co-constructed with the involvement of all stakeholders

> Demonstrators enable the services to be experienced and the solutions considered to be tested rapidly among passengers.