Miki SZIKSZAI

Why customer satisfaction should be at the centre of your business process and how doing this can lead to not only a better user experience
but also improve the bottom line! Measuring customer satisfaction should be a continuous process using several channels, not a once a
year tick the box exercise. Learn how we have done this, including how you can turn detractors into public advocates, simply by asking
them to help you.

Biographical note
Miki Szikszai has served as CEO of Snapper Services since February 2009. Under Miki’s leadership, Snapper has provided Ticketing as a Service (TaaS) in NZ with deployments in Wellington and Whangarei. Snapper has continued to innovate its TaaS including the commercial launch of NZ s first NFC service in 2012. Snapper now provides these services to clients globally, making their existing smartcard ticketing system more flexible and driving a step change in the customer experience. Miki is an advocate of design-led technologies being a way to deepen customer relationships, Miki has a background in technology innovation and commercialization, including Fixed and Mobile Internet Content businesses, deployment of NZ’s first 3G Mobile network and the establishment of  in-house Innovation teams. Miki also serves on the Board of Directors for Spotlight Reporting,  a B2B SaaS company focused on Business Intelligence.

Presentation: Paying with a smile – designing for happiness
A fast-paced discussion on why it is important to understand the job you are hired to do by your customers, and how you can design in an emotional response as part of the customer experience.