Tony BRAXTON-SMITH

Biographical note
Tony Braxton-Smith is Deputy Secretary Customer Services at Transport for NSW. His role is to advocate for better outcomes for transport customers by applying customer insights to support all transport decisions and actions, guiding Transport in becoming a customer centric organisation. He also directs Transport’s programs for digital products and services; customer information; brand, marketing and campaigns; communications and engagement; customer experience design, urban design and wayfinding; customer relations and service improvement. Tony’s career spans 30 years in hospitality, services and tourism in leadership roles with Sheraton Hotels and the P&O Group, then more recently as CEO of Dreamworld (Australia’s largest theme park) and CEO of Great Southern Rail, (operator of Australia’s transcontinental rail services).

Presentation: The future transport technology roadmap: personalising mobility services
An outline will be provided of the alternative future scenarios that visualise the potential impact of new and emerging technologies set to transform mobility.  These are used to frame a Technology Roadmap that sets out five future-focussed strategies, a suite of supporting initiatives and an integrated approach to adoption. Transport authorities using this approach will find ways to harness new technologies as they emerge and mature to better connect communities, transform service delivery and personalise mobility for customers.